Companies, across a variety of industries, are increasingly taking a multi-channel approach to core product and service delivery. While a company-owned website or app often remains the primary way for the company to interface with and deliver services to its customers, third-party platforms can sometimes be an attractive additional channel through which customers can be acquired and maintained. This means negotiating and entering into platform agreements that are intended to bring mutual benefit…
By: Mayer Brown
By: Mayer Brown
