29 August 2017-Bucharest, Romania. The movie under the stars event, created by the city hall in the park Moghiorosh. You can see a projection screen and people waiting for it to start
This festival is Coachella for Black influencers. Brands want in.
Lifestyle and beauty brands sometimes have difficulty connecting with Black consumers. But at Essence Fest, they get an inside look at the Black perspective.
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