Members in the ever-evolving alcohol industry are leveraging data and artificial intelligence (AI) to drive innovation, enhance customer experiences, and optimize operations, all in an effort to increase efficiency and profitability in the market. There are several ways AI is being used to transform this industry: Marketing and Insights – Data is highly valuable and can provide a better understanding of consumer behavior, allowing companies to design their consumer approach in a more targeted…
By: McDermott Will & Emery
By: McDermott Will & Emery
