The Age of the Algorithm: Understanding the Rewards and Risks of Algo Pricing

A range of businesses are increasingly turning to pricing algorithms to gain a competitive edge and increase revenue. At the same time, competition regulators are increasing their focus on algorithmic pricing, intent on spotting anticompetitive or unfair practices driven or facilitated by their use. Kamala Harris’ August 2024 economic plan spotlighted algorithmic pricing among its targets, and the Department of Justice (DOJ), joined by eight states, recently filed its first civil enforcement…
By: Skadden, Arps, Slate, Meagher & Flom LLP