Some Judges Have — Naturally — Grown Skeptical of False Advertising Class Actions Challenging “Natural” Labels

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Among recent trends in consumer product false advertising class actions has been the rise in cases alleging false advertising for products touting ingredients as “all natural” or “100% natural.” These lawsuits often point to any product label-language that could somehow be construed by consumers as referring to the product as “natural,” even when that is not what was intended by the manufacturer and would belie a reasonable reading of the product packaging……
By: Foley & Lardner LLP
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