In Amended Complaint, FTC Alleges Kochava, a Data Broker, Is Collecting, Using and Disclosing “Massive Amounts” of Precise Geolocation Data

The Federal Trade Commission (FTC) has long expressed a concern about the potential misuse of location data. For example, in a 2022 blog post, “Location, health, and other sensitive information: FTC committed to fully enforcing the law against illegal use and sharing of highly sensitive data,” the agency termed the entire location data ecosystem “opaque” and has investigated the practices and brought enforcement actions against mobile app operators and data brokers with respect to sensitive…
By: Proskauer – New Media & Technology