Colorado’s “Loyalty Program” regulations are final, and they blow California’s rules out of the water

On March 15, 2023, the Colorado Attorney General’s Office announced the finalization of the Regulations implementing the Colorado Privacy Act (CPA), which will take effect on July 1, 2023. Covered businesses that make use of customer loyalty programs should ensure that those programs, termed “Loyalty Programs” under the Rules, comply with the CPA….
By: Bryan Cave Leighton Paisner