Naughty and Nice: Recent Website Tracking Technology Cases Present Mixed Bag for Website Operators

Many people are thinking of holiday cookies at this time of year, but your favorite privacy lawyers are still thinking more about the non-delicious kind: those enabling common features on websites and online services. That’s because website operators continue to face litigation risk from prospective class action plaintiffs applying decades-old statutes to modern website tracking technologies, such as claims alleging that use of cookies, pixels, and similar online tracking tools violates state…
By: Wyrick Robbins Yates & Ponton LLP