A Federal Right of Publicity for the Age of AI? Unpacking the Proposed NO FAKES Act

Artificial intelligence-generated deepfakes—video, audio, or photographic content that mimics some or all of the characteristics of one’s identity—have captured the wary attention of the public, politicians and the entertainment industry, among others. While copyright laws have been frequently invoked when considering generative AI training and outputs, concerns have been raised about whether current state right of publicity laws are sufficient to guard against the misuse or unauthorized…
By: Manatt, Phelps & Phillips, LLP