The halfway point of 2023 has seen numerous developments in adtech across technology, regulation, and consumer demands. Some trends are progressing at a much a slower pace than expected, such as the feted move away from third-party cookies in favor of more privacy-friendly alternatives with regulators continuing to focus on cookie regulation. Also moving at a slow but steady pace is brand concentration on new first-party data strategies which, even if often less reliant on tracking…
By: Reed Smith
By: Reed Smith
