Healthy young man and a woman hiking and enjoying the view from the top of King Creek Ridge, Kananaskis Country, Alberta, Canada on a bright sunny day. Back packing in the Canadian Rockies.

$7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It.

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In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.

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